This double-sided traffic sign features a 34lb solid rubber weighted base with thick blow-molded plastic making this the perfect solution for parking lots and school entrances. Easily display traffic and entrance rules with the interchangeable frame. The sign frame stands 47in. high with a 7-3/4in. W x 32in. H sign face. The signs are secured to the frame using thumbscrews for a quick and easy sign change-out. The signs are printed on corrugated plastic with high-intensity reflective vinyl to increase visibility in all weather conditions.